Do you need a digital social media strategy? There is no wild guess that the overwhelming majority of Swedish companies answer yes to that question. When there is no strategy, the presence of social media is either qualitative or long-term. The strategy helps you to focus and measure the effects of how your work progresses. It does not matter if the company has been on social media for a long time or just started up with this, a well-developed strategy is an excellent investment! It provides answers to questions like how, where, when, and to who? Here we will provide suggestions on how a social media strategy can be built up step by step.

Then you set up a digital strategy for your social media

When setting up a strategy for social media presence, you first need to answer what purpose you have with your presence. Do you want to sell products, help customers, build trust or perhaps raise awareness of what the company has to offer? Consider what position the company has on the market at the moment. Step two in the preparation of a strategy is to clarify which customer group and what your competitors are. Find out where your customers are and chart the social channels where your competitors are located, are your customers most active on Facebook, Twitter or Instagram? How do you get what you want from your customers, do you want them to blog about your products, ask questions or share articles? Additionally, you need to decide how often and often you need to be seen in social media to create a relevant presence and who will be responsible for this. Keep in mind that:

● Measure results, find relevant key figures
● Act for a follow-up plan
● Add your feedback
● Create added value for customers
● Dare to adjust things that do not work

Measuring results

One of the most important points in the work of a successful social media strategy is to measure relevant key ratios. A good strategy should lead to company growth and increase the perception of customers. In order to know whether your strategy works or not, you need to know which key ratios give results. Need traffic to your website or blog increase? Think about how this should be done. Can you develop value-creating content? What is required for you to come up with this? One question leads to the next and thus you come to the very core. Examples of what are measurable are:

● Conversion Rate (Interaction), Strength (Divisions), and Applause Rate (likes)
● Reinforcement rate - how often your audiences shares posts?
● Applause rate - What kind of posts like your audience (likes etc.)?

In conclusion, we can say that a well-developed strategy for corporate presence in social media requires a lot of planning and time. It's not enough to just take out some promotional items every now and then, but now it's all about storytelling and inspiring and communicating with the customers. Today, digital presence is necessary for many companies and the work that is being downloaded can be seen as a good investment. There are tools that make it easy to work with your social media, like collecting all information channels in an interface. The possibilities of interacting with customers, creating goodwill and effectively following up your work are many.

Are you interested in knowing more about Nilex Social Media Management and how to communicate with your customers in a smooth way. Read more here!